Marketers spend large budgets enticing visitors to their websites only to find that most visitors leave without completing a sale.  Publishers can take advantage of behavioral targeting to increase their clients campaign effectiveness. 

Online advertising has switched from being content based to being audience based.  This shift calls for extra measures from publishers to adapt to the new reality of audience segmentation and retargeting.   

What we do

With Boomerang, we help publishers to identify site visitors who have previously expressed interest on a specific page in their website.  These visitors can then be retargeted with a relevant message at a later date.

How we do it

We tag pages to allow placement of cookies so previous site visitors can be retargeted with specific messages relevant to their past browsing history on your website. 

What this means for you

You give your advertisers a second chance to target previously ‘’lost’’ customers.  With clearly identified audience segmentation, attract a pool of ROI oriented advertisers to your site. 

Get Started

Call us on 0031 70 300 1950 or email info@dqna.com