The game is changing, your advertisers are increasingly seeking new metrics for assessing campaign effectiveness, transparency of pricing and performance and greater targeting efficiency.  DQ&A Technology & Services can help you meet these increasingly demanding objectives to keep you ahead of the competition and offering a compelling proposition to advertisers.  

Online advertising has switched from being content based to being audience based. This shift calls for extra measures from publishers to adapt to the new reality of audience segmentation and retargeting. DQ&A Technology & Services steps in with over 10 years experience in display engine marketing to help bridge the gap and ensure you offer a great opportunity for your advertisers.

We have a number of Sell Side Platforms (SSPs) available to you.  These SSPs bring together multiple direct sales relationships, optimizing reveunues across them.  Using SSPs, you can effectively balance channel conflict risk with revenue opportunities.  With the increasing use of RTB, you need to make inventory available to programmatic buyers, SSPs enable you to do this.  All of our SSP solutions can be used with all adservers.  Our support levels are the same across all platforms.  We offer: implementation, optimization, invoicing, trouble shooting and consultancy.