We are committed to error-free trafficking so you can be sure your ads will be properly formatted, verified and go live on time – every time.  

What we do

You want to effectively and efficiently manage your online advertising and our solutions make that possible. We use DoubleClick for Advertisers (DFA) as the foundation for managing your online ads.  By using DFA we serve your ads on the most popular ad server by volume.  Using data-driven insights and streamlined operations DFA can increase your campaign results across display, search and rich media channels.

You can use the streamlined workflow of DFA for campaign planning, trafficking, targeting, serving, optimizing and reporting.  

How we do it

By listening to your requirements we help you select the most appropriate solution to get your ads online.  We traffic your ads with minimum fuss and maximum reliability.  Using DFA we offer you a world class solution to your ad serving requirements.

The DFA Platform includes seamless integration of:

DoubleClick Search which is a powerful platform for managing and optimizing paid search campaigns, DoubleClick Rich Media, a solution for producing, managing and reporting on rich media advertising and DoubleClick Ad Exchange, a real-time marketplace for maximising ROI across millions of sites.


Key highlights of DFA

When efficiency matters

• Streamline your workflow using DFA
• Less discrepancies with publishers
• Trafficking made easier with an intuitive interface
• All your advertising data (search, display, rich media) stored in one system
• DFA Analytics allows you to quickly view graphic reports
• Using the most trustworthy and dependable ad server for advertisers ensures things are kept running smoothly

Effectiveness is everything

• DFA Planning allows you to identify sites that fit a media buy faster
• Advanced features such as conversion measurement, remarketing and creative optimization boost the effectiveness of your campaigns
• Consolidated data and advanced reporting create insights which pinpoint your next steps
• Integrated reporting enables you to showcase your results which will prove the value of your media buy
• Advanced conversion measurement is possible using floodlight conversion tags

Remarketing (Audience Targeting)

Traditional campaigns drive traffic to your website, and audience targeting, such as remarketing,  fills in the missing piece of the conversion puzzle.  Remarketing allows a previous visitor to your website to be targeted elsewhere on the web.  With ads customized with offers relevant to the section of your site they visited this revolutionary tool is so powerful it is probably the most effective way to improve conversion rates of visitors who have left the site.


What this means for you

Whatever the size and complexity of your campaign the benefits of using our solutions are crystal clear.

• Reliability and scalability are assured when using DoubleClick products
• Less lost customers with remarketing
• Competitive pricing for a number one tool, by volume, for advertisers
• Expert staff with many years experience in helping advertisers and agencies get the best from their campaigns

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