Content is still King but video is the Queen Bee right now   As the global online population continues to grow alongside increasing broadband access and device proliferation online users are becoming more active consumers constantly seeking information and entertainment. These trends present opportunities that advertisers, publishers, and their intermediaries to tap into. As these trends evolve, online video continues to play a bigger role in shaping the digital advertising...

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admazing, a DQ&A Media Group company, has joined forces with communications service provider, avocis, with immediate effect to combine their know-how in the “avocis interactive” joint venture. This new company will be providing services in the Social Media Monitoring, Community Building, Online Marketing and Community Management sectors. Traditional call centre know-how forms the central focus, however: professional dialogue with the target group on behalf of companies and...

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My job, as a business development manager, is to speak to agencies in the UK, Netherlands, Germany and Brazil. As part of our work as a rich media vendor for mobile, we often ask the question, what challenges do you face when booking mobile campaigns? I often receive the same answer each time. Just yesterday I was speaking to a digital director from one of the largest agencies in Germany, and he said in no uncertain terms 'I wish creating and planning rich mobile campaigns was simpler and...

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State of the industry As we wrapped up another exciting year in digital advertising, advertisers, publishers, and their intermediaries get down to business as they prepare for 2012 with keen interest and great optimism; based on anticipations about the trends they expect will dominate this year. Due to the continuous and rapid evolvement of the digital advertising industry we believe: One thing is certain: 2012 will be another year for the smartest marketers to tap into various digital media...

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State of the Industry:  An industry powered by evolving marketing technologies,  2011 marked another exciting year in the evolution of the digital media industry. Backed by renewed optimism, growing media consumption, and another milestone in the smartphone and tablet market; digital advertising markets worldwide achieved growth through Q3 2011. Growth is expected to continue through Q4 2011, regardless of the deteriorating financial climate across Europe and the US. Amidst these...

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Dutch display engine marketers DQ&A Media Group will, as of January 2012, offer a fully dynamic creative re-targeting solution in conjunction with Vizury through its offices in The Netherlands, Germany, Italy, Spain, Switzerland, Brazil and South-Africa. Vizury will provide the technology and DQ&A Media Group will provide the implementation and media buying. The market leader in the field of dynamic creative re-targeting has been the French company Criteo. By recognizing and...

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Earlier this year the IAB released some of the first official guidelines for rich media advertising on mobile under the name of MRAID “Mobile Rich Media Ad Interface Definitions”. These definitions have been drawn up with contributions from key players in the mobile advertising space and ORMMA, a non profit group of developers who have created open source tools to help the development of SDK's for the open market. MRAID 1.0, as it is known, is the first step in assuring...

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DQ&A Media Group Spain has reinforced its commercial account team by hiring José Ramón Pérez as Performance Sales Manager.  José Ramón brings a wealth of online advertising experience having previously worked for Spanish online advertising company Coguan with clients such as Arena Quantum, Ymedia, Find a sense, Zoom In, Pinkstone, Overalia, Adbroker, Zed Digital, Seguros Génesis, Qdq, William Hill and Mi...

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  DQ&A MEDIA GROUP Supports MOVEMBER GROW a MO' Save a Bro. Some enthusiasts from DQ&A Media Group finally had an excuse for moustache-growing as they join MOVEMBER to raise awareness of prostate cancer and donate funds for men's health issues. Call them sexy, weird or simply wrong, these gentlemen will grow the Mo. Show your support and donate to your favorite mo! Stijn Smulders Sales Director Netherlands The Dirty Sanchez Daniel Munoz...

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Article Highlights Evolving technologies are changing the way ads are sold and consumed online Media agencies and Ad networks can no longer ignore the relevance of audience data In the future, all digital media will be biddable DSP’s are a win-win solution for buyers and sellers of online media DSP’s and Exchanges represent a new level of efficiency RTB enables marketers to buy audience instead of inventory Marketers are in control, they demand transparency and maximum ROI The...

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