Our leadership team
Rick van Boekel / CEO
Rick van Boekel (also a co-owner) is responsible for managing the company, formulating and executing strategies. Rick is the main decision and policy maker setting the pitch for the company’s corporate character. Prior to joining us Rick was the CEO of Lead Generation Ventures at European Directories, where he was responsible for implementing new online lead generation methods within the core operating companies in Europe.
Sean Mulkeen / Director of Performance Media
Sean co-founded Adsimilis, a fast growing and fast-moving digital marketing agency focused on providing solutions in performance marketing. He is an online media entrepreneur with over 10 years of experience in performance marketing and business development. Sean started his career in consulting, where he helped companies like GE and WebMD increase their bottom line. In 2004, he also founded Mulkeen Media, an online marketing company based out of Chicago.
Hester Noorman / HR Director
Our head of Human Resource plays a key role since we believe our employees make your success. She’s responsible for all HR aspects within the company starting from recruitment till setting up the international HR strategy. Hester has more than 15 years of experience in Human Resource Management. Hester started her career as recruitment manager at Exact and continued to work as international human resource manager at Cannock Chase and Raets P&I.
Michael Ossendrijver / Product and Business Development Director
Michael co-founded Adsimilis, a fast-growing and fast-moving digital marketing agency focused on providing solutions in the performance marketing space, in 2008. Michael is a digital media entrepreneur with a passion for creativity and digital media innovation. Michael started his digital marketing career at the age of 13, when, as an affiliate he worked on a global level, recognizing and capitalizing on worldwide trends in affiliate marketing.
Emile van Raaij / CTO
Emile is responsible for managing the ICT-infrastructure and oversees new innovative ICT projects. Emile is an IT veteran with extensive knowledge in software development. Emile van Raaij served as R&D manager at Topshare International BV, where he oversaw development and was responsible for the overall roadmap of the Topshare collaborative toolset. Emile brings in over 18 years of IT experience in software development, systems and R&D management.
Zaida Salie / Director of International Operations
Zaida is responsible for the international operations from the hub in Cape Town, South Africa. She has a proven track record of over 10 years in operational and online media experience in Television and Newspaper. From the hub in South Africa, she focuses on streamlining operations and reinforcing the quality of the service our clients receive. She is highly regarded for her leadership role in inspiring, motivating, and having a team of skilled campaign managers work together effectively.
Rob Steffe / CMO
Rob is responsible for the global marketing and communication as well as product development and management of our marketing team. He also heads our Benelux Sales Team. In over 15 years of experience in digital marketing, Rob gained a lot of valuable expertise with his privately held companies at international network agencies such as GroupM and working for various premium brands. Expertise which is now used in favor of our you.
Heleen Dura - van Oord / Founder
DQ&A Media Group was founded by Heleen Dura - van Oord in 2001, she has led a diverse team of professional online marketers in what DQ&A Media Group stands for. She was named Business Woman of The Year 2013 with the Veuve Cicquot Prix. She is also a co-founder and partner of the investment company Peak Capital, and the LOEY Awards (the Leading Online Entrepreneur of the Year Awards.) Heleen also serves on the advisory board of the Interactive Advertising Bureau (IAB) and is a board member of Bizworld and serves on the jury of the Accenture Innovation Awards. Visit her website